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In October 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grassroots level through NFL's in-school, after-school and team-based programs. The NFL PLAY 60 initiative is prominent during the NFL's key calendar events, including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported by many NFL players and coaches year round. To date, the NFL has dedicated over $200 million to youth health and wellness through NFL PLAY 60.

The Jacksonville Jaguars Foundation and THE PLAYERS Center for Child Health partner with local area non-profit organizations by providing grants to help tackle childhood obesity and encourage today's youth to live healthier more active lives.

THE PLAYERS Center for Child Health and the Jaguars Foundation are now accepting Letters of Inquiry for a 2014 Play 60 Fitness grants.  (We only fund 501(c) 3 nonprofit programs in the five county area (Duval, Clay, St. John's, Baker and Nassau) that serve economically and socially disadvantaged youth. We generally do not provide grants directly to schools; grants for religious purposes or that has a religious requirement; grants to single disease organizations; grants to single sport organizations; grants for events or one-time activities; grants for clubs or teams to go to tournaments; or grants to individuals.) The Foundation uses an on-line application system.  If you are applying for the first time to the Jaguars Foundation, you will be asked to create an account and log-in for your organization.  There will be an on-line eligibility quiz before you are able to complete the Play 60 application.  Returning agencies can use their previous account and log-in information.  All applications must be submitted before the deadline stated below.


The application window for THE PLAYERS Center for Child Health and the Jaguars Foundation to accept Letters of Inquiry has closed. It will reopen in 2016.

The Jaguars Foundation and THE PLAYERS Center for Child Health at Wolfson Childrens Hospital along with the American Heart Association-First Coast partners with public schools to engage sixth graders during the fall semester throughout Clay, Duval, Baker, St. Johns and Nassau counties in the local implementation of the NFL Play 60 Challenge.  The Play 60 Challenge is designed as a turn-key program for sixth grade students that provide teachers with easy activities and lesson plans that promote physical activity and healthy eating habits among middle school youth.  Students are also challenged to be physically active during out-of-school-time hours.

THE PLAYERS Center for Child Health and the Jaguars Foundation provide each participating Play 60 Challenge school with a $1,500 grant allowing schools to purchase equipment such as: pedometers, exercise bicycles, pull-up bars, balls for various sports and exercise activities, speed ladders, jump ropes, water bottles, pulse heart rate monitors and student incentive items.

Fuel Up to Play 60 is a school wellness program created by the National Football League and National Dairy Council that encourages kids to consume nutritious foods and get active for 60 minutes a day. The program has made wellness part of the game plan for more than 73,000 schools across the country and more than 3,100 schools in Florida.

FITNESSGRAM is provided in partnership with NFL Foundations as a part of the NFL PLAY 60 program.

NFLRush.com is an online resource for youth that provides tips on how to stay fit, register for great prizes and meet other kids.

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