It's no surprise advertisers are latching on to the platform. It's where the masses live today.

The tricky part of social media is that the role of curator now lies with each individual. Unlike a traditional print ad in a magazine, content surrounding an advertising message in a social media setting is no longer predefined. Now an individual's social media stream is filled with all of their competing interests, in no discernable order, at no specific time of day.

How can an advertiser break into a feed and capture attention? With a little personality.

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