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Jacksonville Jaguars launch digital engagement products to enhance “second screen” experience

Posted Jul 22, 2015

Club unveils emoji keyboard, social aggregator and Twitter Mirror to continue providing its fans with innovative avenues to engage


JACKSONVILLE, Fla. – The Jacksonville Jaguars announced a suite of innovative digital technologies designed to further develop and enhance their fans’ overall online brand experience, as part of their #MOREJAX marketing and digital campaign. The all-new Jaguars emoji keyboard, the “Wall of Duval” social aggregator tool and Jaguars Twitter Mirror will all provide fans with unique and exciting opportunities to interact with the brand and each other online.  

The Jaguars become the first NFL team to launch a fully-functional emoji keyboard, powered by industry-leading developer Snaps, which includes emojis that feature and were developed in tandem with Jaguars players Blake Bortles, Paul Posluszny, Sen’Derrick Marks, Josh Scobee, Denard Robinson, and more. Additional brand personalities like Jaguars coaches, the ROAR and Jaxson de Ville will also have elements designed for use within the app. The custom keyboard will be downloadable through the Jaguars app, and also provide users the ability to text and email stickers and animated GIF files to others.  Android users can download the Jaguars app here, while iOS users can get it here.

The “Wall of Duval” social aggregator, a first-of-its-kind in professional sports, allows fans to access a curated stream of tweets and Instagram posts from players, team officials, media, THE ROAR of the Jaguars, Jaxson De Ville and the official club handles.  Fan posts using the team handle, hashtag and/or #MOREJAX will also appear in the feed, providing users with a real-time viewpoint of the world of Jaguars social media in an easy-to-follow format. The “Wall” will also allow the Club to experiment with its own user verification system, providing its social influencers with the opportunity to be “verified” and added to the curated stream of exclusive content. 

The Jaguars are also one of the first NFL teams to partner with Twitter and utilize the Twitter Mirror, which provides fans with an enhanced Twitter experience, giving the user the ability to post selfies that can be visually modified and Jaguars-themed.

“We will continue our push to be a league leader in innovation,” said Jaguars President Mark Lamping. “Providing our fans with access to incredible technology to further enhance their overall experience with the Jaguars brand is important to our organization.  I’m excited that we’ve found new and unique ways to bring our global fan base together online to share their support for the Jaguars and connect in ways that are contextually relevant to the channel.”  

Fans seeking these new components are encouraged to download the Jaguars app at jaguars.com and join the conversation by using the social media hashtag #MOREJAX.  Each of these new products are available for fans to experience immediately.

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