JACKSONVILLE, Fla. (December 7, 2012) — The Jacksonville Jaguars have committed to donate $50,000 to the Jacksonville Humane Society through the “Like Us, Love Them” Facebook campaign. The Jaguars Foundation had offered to donate $1 for every new “like” on the team’s Facebook page in November, up to $50,000. Employees and volunteers of the organization and the Jaguars used social media and traditional media to secure the “likes.” More than 12,500 fans were added to the Jaguars Facebook as a result of the campaign.
Peter Racine, president of the Jaguars Foundation, announced that in appreciation of the efforts of the Jacksonville Humane Society, the team will provide the full $50,000 to the organization. Mr. Racine stated, “The Jacksonville Humane Society provides a variety of valuable services to our community, and we are excited to support their animal welfare and education efforts.”
The donation from the Jaguars will be specifically earmarked for children’s educational and outreach programs. “We are delighted the Jaguars have chosen to give us such a generous donation,” said Denise Deisler, Jacksonville Humane Society’s executive director. “We will use the money to teach children lessons of kindness and compassion towards all living beings.”
About the Jacksonville Humane Society
The Jacksonville Humane Society provides care, comfort and compassion to animals in need while engaging the hearts, hands and minds of our community to bring about an end to the killing of abandoned and orphaned shelter animals. More information about the Jacksonville Humane Society is available at www.jaxhumane.org.