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Football Fanatics Named the Official Jaguars Team Store

The Jacksonville Jaguars have entered into a partnership with Football Fanatics, which will now be become The Official Team Store of the Jacksonville Jaguars.

"Football Fanatics is a quality retailer, and this partnership gives our fans a location outside the stadium to access an extensive offering of Jaguars merchandise, including items that were previously available only at ALLTEL Stadium," said Bill Prescott, Jaguars vice president/chief financial officer.

Football Fanatics will also provide product assortment and fulfillment for all merchandise on the Jacksonville Jaguars website:

The owners of Football Fanatics - located in The Avenues and Orange Park Malls - founded the company following news of the Jaguars inception in 1993. Self-professed football fanatics themselves, the Trager brothers have instilled a firm dedication to the principle that each customer would be satisfied in every way possible. Their generous returns attitude, best selection and extreme value has fueled the growth of Football Fanatics, budding from one 900-square foot store in 1995 to two stores totaling more than 8,000 square feet in 2001. Additionally, the same commitment to customer satisfaction has resulted in strong growth in Football Fanatics' online store, located at

"We're delighted to continue to grow with our city and its great football fans," said Alan Trager, co-owner of the Jacksonville-based Football Fanatics. "Our passionate commitment to our customers has motivated us to enter into this exciting alliance with the Jaguars. This will allow our customers to select from the most comprehensive line of officially licensed Jaguars merchandise assembled anywhere, including exclusive specialty products only available at ALLTEL Stadium, and our stores in The Avenues and Orange Park Malls.

"We strive to please each customer in every way possible. We've focused on creating an atmosphere in our stores where people can come and talk football. That is fun for our associates and our customers," co-owner Mitch Trager added. "Our company began with a strong emphasis on merchandise for our local teams. However, our desire to satisfy all football fans in this city has led us to increase our inventory to carry superior licensed merchandise for all NFL and major college teams."

Founded in 1995, Football Fanatics is the premier football fan store in North Florida. Boasting a massive licensed selection for all NFL and all major college teams, Football Fanatics couples its huge inventory with its dedication to giving each customer the highest level of service possible. Football Fanatics also developed technology that enables existing websites to offer their vast selection of merchandise. For more information about Football Fanatics, visit

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