JACKSONVILLE, Fla. – The Jacksonville Jaguars today announced a first-of-its-kind partnership with Uber, becoming the first professional sports team to provide in-app access to promotionally priced tickets for fans taking a ride to EverBank Field on game day. The new season-long initiative kicks off on Nov. 19 when the Jaguars battle the Tennessee Titans in prime time on Thursday Night Football.
"With Uber we've created an integrated solution to the seating and transportation needs of Jaguars fans," said Steve Ziff, Jaguars Vice President of Marketing & Digital Media. "It's a convenient ticket purchase and safe ride wrapped into one quick and easy transaction."
When fans are ready to go to EverBank Field on game day, they can quickly access the Uber app on any smartphone and select the Jaguars paw print icon. After setting the pickup location, fans will be prompted to select up to four lower level tickets at a promotionally-priced rate and will be billed directly through Uber. Account holders will receive a confirmation message which can be presented at ticket will-call with a valid ID upon drop-off at EverBank Field.
"Getting people what they want, when they want it is what Uber is all about," said General Manager for Uber in Florida Matt Gore. "We are proud to work with the Jaguars organization on this innovative partnership to provide fans with an efficient, seamless game day experience."
"Uber's forward-thinking partnership with the Jaguars is making it possible for us to offer these tickets at a promotional price," said Chad Johnson, Jaguars Senior Vice President of Sales and Service. "For last minute-decision makers not wanting to miss out on the excitement at EverBank Field, it's a cost-effective choice to get downtown and into the game."
The Uber ride and ticket promotion will begin on Nov. 19 and be active for game day at of each of the Jaguars' remaining home games this season. Additionally, fans should keep a lookout for other collaborations with Uber in 2015. Already in October, Jaguars wide receiver Allen Robinson took the wheel as an official Uber driver in downtown Jacksonville, giving fans a once-in-a-lifetime trip around town.
"This ground-breaking relationship with Uber is another example of how the Jaguars continue to be trendsetters in using innovative technology to enhance both the game day and brand experience for our fans," said Ziff. "Our market sets up perfectly as launching point for new ideas and strategies and to date we've had great success."
Already in 2015, the Jaguars announced the first team-branded video game, "Duval Dash" and Jaguars Arcade, the NFL's first emoji keyboard, the "Wall of Duval" social aggregator tool and a new partnership with SnapStream to better integrate animated GIFs into its social content plan.