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The Inaugural Florida Blue 5K Stadium Challenge to take place at EverBank Field

The Inaugural Florida Blue 5K Stadium Challenge, a new fundraising event with proceeds benefitting Duval County Sports to help save athletic programs in Duval County public high schools, was announced yesterday at a press conference held at EverBank Field.

The Florida Blue 5K Stadium Challenge will be held on Saturday, August 13, 2011 and will take place in the evening  "under the lights" at EverBank Field.  1stPlace Sports will manage the event with a unique course both inside and outside the stadium.  The run will include all six levels of EverBank Field and is fit for all ages complete with a Fun Run and walking courses.  T-Shirts and medals will be available for everyone.

Florida Blue will be the title sponsor of this event through its sponsorship with the Gator Bowl Association.

"We're a proud supporter of the Gator Bowl and the Jacksonville community," said Mark S. Lee, Vice President, Brand Development and Marketing Communications, Blue Cross and Blue Shield of Florida. "The Florida Blue 5K Stadium Challenge is a great opportunity for us to show our strong support for Duval County Schools' athletics and another way we can promote the health and wellness of all Floridians."

The three major supporters at EverBank Field, the Jacksonville Jaguars, the Gator Bowl Association and SMG, are working together to kick off of the Florida Blue 5K Stadium Challenge.  In addition, other supporters include 1stPlace Sports, PRI Productions, Guest Service Team of EverBank Field, Levy Restaurants, Ovations Food Service, Home Field Events, CSC, SAFE Management, GameDay Merchandise and Team SMG.

Florida Blue 5K Stadium Challenge Details:

The race will begin and end at the Pepsi Tailgate Zone outside of the stadium.  Runners will begin the course in waves every 20 minutes.  Schedule: 6:00 p.m. Just for Fun Walk (full course – all ages); 6:20 p.m. Kids Fun Challenge (short course 13 and under); 6:40 p.m. Kids Challenge; 7:00 p.m. Just for Fun; 7:20 p.m. Just for Fun; 7:40 p.m. Just for Fun;  8:00 p.m. Just for Fun Under the Lights; 8:20 p.m. Men's Competitive Division; 8:40 p.m. Women's Competitive Division; 9:00 p.m. Corporate Team Challenge; 9:20 p.m. Just for Fun; 9:40 p.m. Just for Fun.

Entry Fees: Full Challenge until August 7th, $30; August 8 – 12, $35; Day of Race, $40.  Kids under 13 and Adults 65 and over: Until August 7th, $20; August 8 – 12, $25 and Day of Race $30.  To register and obtain full details visit www.1stplacesports.com.

While the Florida Blue 5K Stadium Challenge is going on, there will be fun and activities in the Pepsi Tailgate area with elements of Teal Town.  There will be live entertainment and food and beverages for sale.  Fans and participants will also be able to experience the Florida Blue interactive mobile display.

About Blue Cross and Blue Shield of Florida

Blue Cross and Blue Shield of Florida (BCBSF) is a leader in Florida's health industry.  Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices.  BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company.  Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.  For more information concerning BCBSF, please see its website at www.bcbsfl.com.  For more information about the Florida Blue retail centers go to www.floridablue.com.

For more information about the Florida Blue 5K Stadium Challenge contact:

Barry Milligan

904-630-4056

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