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Firehouse Subs® Partners with Jacksonville Jaguars to Launch Junior Fire Chief Sweepstakes

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JACKSONVILLE – November 13, 2023 – Football fans can now enter the Junior Fire Chief of the Game sweepstakes for the opportunity to sound the sirens as the Jacksonville Jaguars score. Every home game through the end of the regular season, one lucky Junior Jags Fan between the ages of 4 to 12 will get the chance to watch a Jacksonville Jaguars game from the driver's seat of the Firehouse Subs® Fire Truck, flash the fire truck's lights and honk its horn. The Junior Fire Chief Sweepstakes prize includes a swag bag courtesy of Firehouse Subs for the Junior Fire Chief, four game tickets for the whole family, and one parking pass courtesy of the Jacksonville Jaguars.

"As a brand founded in Jacksonville by two firefighters, this fire truck represents Firehouse Subs' first responder heritage and commitment to supporting public safety through our Firehouse Public Safety Foundation," said Mike Hancock, President at Firehouse Subs. "We couldn't be more excited to share our passion for public safety while supporting our hometown team."

The Firehouse Subs Fire Truck, weighing nearly 14,000 pounds, was hoisted more than 230 feet in the air and carefully placed in the stadium by a crane on Thursday, November 9. Fans had a chance to see the new fixture in the south end zone deck overlooking the field during the Jacksonville Jaguars game against the San Francisco 49ers at EverBank Stadium.

"The Jaguars are always looking for innovative experiences for fans that add to the excitement they can experience on gameday," said Scott Massey, Jaguars Senior Vice President of Corporate Partnerships. "We're thrilled to welcome this customized, co-branded teal fire truck that will provide fun photo opportunities for fans as well as a chance to win the most unique seat in the stadium for contest winners."

To enter the sweepstakes for a chance to win and view full prize details, click HERE.


About Firehouse Subs®

Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by two brothers and former firefighters, Firehouse Subs is a brand built on decades of fire and police service, hot and heartyt subs piled high with high quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. Driven by the passion of Firehouse Subs franchisees to serve their local communities, for the fifth consecutive year, based on recent Technomic Insight consumer data, Firehouse Subs was named the No.1 brand in the restaurant industry that "Supports Local Community Activities." This year, Firehouse of America, LLC and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million.

Enjoy more subs. Save more lives.® To learn more, visit

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