Jacksonville, FL (August 29, 2012) -- This NFL football season, Sea Best™ Seafood's new COOL ZONES at EverBank Field are giving Jacksonville Jaguars fans some cool new ways to experience game day. Debuting at the Jaguars opening home game on September 16th, the new Sea Best™ COOL ZONES are open to all fans and feature air conditioned cooling benches, misting fans, cold refreshments and more –
all designed to help fans beat the heat on hot game days.

Fans are invited to check out the main Sea Best™ COOL ZONE located in the south end zone directly beneath the Bud Light Party Zone on the ground level, where, from 10 a.m. to 12 noon, Sea Best™ representatives will be cooking and serving FREE bite-size seafood favorites. Sea Best™ Seafood representatives will also be handing out coupons for fans to purchase their favorite Sea Best™ seafood items at Winn-Dixie stores. And now for the first time ever, unlike anything currently being done in the NFL, fans are invited to line up and witness "The Prowl" and cheer the team on as the Jaguars make their way through the COOL ZONE and to the field just prior to pregame introductions!

The main Sea Best™ COOL ZONE will open for fans three hours prior to kickoff on 1:00 game days and will remain open after all 1 p.m. games for fans to view the 4:00 out of town NFL game broadcasts on an array of large high-definition televisions. During this "Fifth Quarter" in the COOL ZONE, fans will enjoy access to performances and discounted concessions, including Sea Best™ Seafood.  On 4:00 game days the COOL ZONE will open at 1:00 to allow fans to watch all 1:00 out of town NFL games while enjoying access to concessions.

Fans also have access to a second Sea Best™ COOL ZONE section, located near the north end zone by
Gate 2. This smaller section will feature the same great air conditioned cooling benches, refreshments
and delicious Sea Best™ Seafood concession items for fans during game time. 

Contact:
Bluzette Carline, Marketing Director

bcarline@seabest.com                                                      

(904) 376-6802

Sea Best™, the flagship brand of Beaver Street Fisheries headquartered in Jacksonville, Florida, is a leader in the food industry as a wholesale seafood and meat supplier for food service, wholesalers, retailers, distributors, and national chain accounts. Since its humble beginnings as a small, roadside seafood shop in the 1950s, the company has set a precedent for maintaining the highest quality standards and practices in the industry. As BSF continues to grow, they strive to prove that excellent service mixed with quality consciousness is the key to success.