JACKSONVILLE, Fla.– The Jacksonville Jaguars and Dick's Wings and Grill are celebrating National Chicken Wing Day today with the announcement of an expanded partnership that will bring even more of the local favorite to TIAA Bank Field on game day this upcoming season. Fans will be able to visit the Dick's Wings Rally Zone on the rebranded north deck and enjoy a family-friendly environment, where fans can "Eat, Watch, Play" from pregame to postgame.
"Dick's Wings has been a great hometown partner of ours for more than five seasons, and we're thrilled to expand our partnership to include entitlement of our iconic north deck," said Scott Massey, the team's senior vice president of corporate partnerships. "Dick's Wings is a natural fit for such a popular gameday destination, and I know our fans will be excited to visit the Dick's Wings Rally Zone to enjoy their famous wings and cold beverages while cheering on the Jags."
The Dick's Wings Rally Zone on the north deck is open to fans of all ages throughout the game. The north deck is home to the world-famous Axalta Spas and cabanas, but the center section is free and open to all ticketed-guests on game days and can be accessed by both the east and west main concourse. As part of the expanded partnership, Dick's Wings will also grow their concessions presence at TIAA Bank Field from two locations to six, plus add three new Fat Patty's locations. Fat Patty's is a specialty burger restaurant concept also owned and operated by ARC Group, Inc., parent company for both the franchise restaurants.
Additionally, Dick's Wings will become the "Official Away Game Watch Party Headquarters for the Jacksonville Jaguars," hosting Jaguars fans, mascot Jaxson de Ville and members of THE ROAR for watch parties throughout the season. The Dick's Wings Argyle location at 6055 Youngerman Circle in Orange Park will serve as the first away game watch party site for the Jaguars' first preseason game when they travel to Baltimore to face the Ravens on Thursday, Aug. 8 at 7:30 p.m.
"Dick's Wings and the ARC Group's family brands are honored to be a part of this expanding collaborative with our hometown team, The Jacksonville Jaguars," said Rick Akam, chief operating officer of ARC Group, Inc. "We have enjoyed growing alongside this amazing franchise in the city of Jacksonville and see this as a fantastic opportunity to offer fans something special every game day throughout the season."
Both companies are celebrating their 25thsilver anniversaries in 2019. Dick's Wings was founded in 1994 as a neighborhood restaurant and has now grown to more than 20 locations across North Florida and South Georgia in addition to operatingits stadium locations. The Jaguars are celebrating their 25th season in 2019.
Since their partnership began in 2013, Dick's Wings and the Jaguars have partnered on numerous special events, most recently joining together earlier this year to support local military affected by the federal government shutdown. Together, the Jaguars and Dick's Wings offered all active duty U.S. Coast Guard members and their families a free meal, serving more than 1,500 meals that evening. Today, in celebration of National Chicken Wing Day, Dick's Wings and the Jaguars will be surprising student-athletes at Englewood High School with a free chicken wing dinner following practice.