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Jaguars partner with Grunt Style to introduce game day military-inspired fan experience


JACKSONVILLE, Fla.**–  In recognition of the rich military traditions of Northeast Florida, the Jacksonville Jaguars and Grunt Style today announced a landmark expansion of their existing partnership and the creation of Camp Grunt Style, a comprehensive military-inspired rebranding of the north deck at EverBank Field, home to the world-famous spas and cabanas.   

"Jacksonville's identity locally and to the world is being home to the Jaguars and to the men and women, past and present, who serve our country," said Mark Lamping, president of the Jaguars.  "I can't imagine a better partner to connect the Jaguars and the pride and respect we all have in our military than Grunt Style, a brand that epitomizes everything we love about living in Jacksonville.  Camp Grunt Style, as our fans will see in several months, will bring to life who we are and what we believe in with a game day experience that will be unlike anything in the NFL. "

This first-of-its-kind environment in professional sports is designed to allow fans to celebrate and salute our active duty, reserve and veteran military personnel in three unique ways: 

  • Hometown Pride – Since 2012, the Jaguars have recognized more than 150 individuals through our traditional in-game honors, including the Hometown Hero and the 4th Quarter Bell Ringer.  The military bell and all in-game military ceremonies will be relocated to Camp Grunt Style as a central focal point for honoring these brave individuals.  
  • Athletic Challenges – "Boot camp meets training camp" in this game day competition in which fans can compete with others at interactive challenges to claim their spot on the leaderboard and win Grunt Style apparel. 
  • Veteran Recognition – Camp Grunt Style will feature a space to not only recognize our traditional Veteran of the Game, but also memorialize all those who have served.

"Our partnership between Grunt Style and the Jacksonville Jaguars is something that is built on common grounds of patriotism and support for our fellow servicemen and women," said Grunt Style Founder and CEO Daniel Alarik.  "Camp Grunt Style builds on this recognition of Jacksonville's deep military heritage in a unique, engaging way that will thrill fans and take their game-day experience to a higher level."

As is tradition, all visitors at EverBank Field, regardless of seat location, are invited to visit Camp Grunt Style on game day to experience the biggest party in the stadium.  Fans can get free Grunt Style swag and sample Merica Bourbon Whiskey, Grunt Style's signature beverage, at bars located on the deck.  In addition, a new American-themed menu will be unveiled with chef-inspired MREs.  The party will continue after each 1 p.m. home game during the Grunt Style 5th Quarter, a post-game celebration of music, appearances by Jaxson De Ville and members of THE ROAR of the Jaguars and an opportunity to view the afternoon and evening NFL games on the world-famous video boards. 

Camp Grunt Style will open to the public in August when the Jaguars open their 2018 preseason slate against New Orleans.    

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