JACKSONVILLE, Fla. – The Jaguars today announced the grand opening of the Stadium of the Future Sales Center, where current and prospective Season Ticket Members will be able to visualize and purchase their seating and hospitality options for 2028 and beyond. Entry to the center is by appointment only with first client meetings beginning this afternoon.
Designed with Jaguars fans in mind, the Sales Center brings the team's identity to life through its color palette, traditions, historical media and hype decks. The experience guides visitors through the reimagined stadium while building a stronger connection to the franchise's past, present and future.
"From the moment our current and future Season Ticket Members come through the front doors, they will be immersed in an experiential journey crafted to truly 'wow' the fanbase," said Jaguars President Mark Lamping. "This curated environment blends the franchise's deep community roots and rich Jaguars history with a bold, confident vision for what lies ahead all the while instilling pride, confidence and excitement surrounding its future here in Jacksonville."
The center includes an Immersive Cube, developed by experiential design and technology company Advent, in which fans are seemingly transported into the Stadium of the Future. The Cube features a high-fidelity LED environment that wraps the walls and floor in 10 million pixels into a 180-degree single seamless canvas of motion and storytelling.
"The Immersive Cube is more than a piece of cool technology. It's a fully integrated system designed to make every visitor part of the next chapter for the Jaguars' Stadium of the Future. It transforms conceptual spaces into tangible, emotionally charged narratives that inspire connection and investment," said Advent CEO John Roberson.
Check out new renderings of the Stadium of the Future showing new views, enhanced fan amenities, seating and more.
Season Ticket Members interested in visiting the Sales Center will be scheduled via a four-phase appointment process based on priority status, including current stadium seat location, so they can view comparable locations in the new stadium as those areas become available for sale. The four phases are as follows:
- Premium seating selection begins Sept. 2026
- Club seating selection begins fall/winter 2026
- General 100/200 Level selection begins winter 2026/summer 2027
- Upper Bowl 400 Level selection begins fall 2027
Season Ticket Members over the last two seasons already have priority access to selecting their seats when their phase is opened. New Season Ticket Members can share their interest by placing their deposit on the Jaguars website at jaguars.com/SOTFtickets to be contacted for their appointments.
The Sales Center is located at 501 Touchdown Dr. on the site of the former Jacksonville Fairgrounds property.
