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THE ROAR partners with VENUS


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The Jacksonville Jaguars and their cheerleader squad, THE ROAR of the Jaguars, have signed a two-year partnership with VENUS Swim & Fashion, the team announced today. The company, a specialty retailer featuring the latest trends in women’s clothing and swimwear in catalogs and online at, will be the presenting sponsor of THE ROAR.

VENUS, as the "Presenting Sponsor of THE ROAR of the Jaguars," will receive stadium electronic signage as well as Internet and print recognition as part of the partnership. VENUS will also be the presenting sponsor of THE ROAR auditions in March and THE ROAR's annual calendar launch party, which will feature ROAR members wearing fashion items provided by VENUS.

"We are excited to work with VENUS on this innovative partnership," said Jaguars Senior Manager of Cheerleading, Promotions and Programs Christy Stechman Zynda. "The Jaguars' participation in the NFL International Series has positioned THE ROAR at the forefront of international interest. This is a wonderful opportunity to partner with an international fashion company also based in Jacksonville; our two brands go together perfectly."

THE ROAR is an integral part of the Jaguars' entertainment package during all home games. These NFL cheerleaders captivate fans with high-energy dance routines. Off the playing field, they participate in hundreds of community, corporate and charitable events both nationally and internationally, serving as goodwill ambassadors for the Jaguars and the NFL.

"Partnering with the Jaguars as the Presenting Sponsor of THE ROAR is an exciting venture for VENUS!" announced Jodi Frederick, Co-Founder of the women’s swim and clothing company. "We're not only looking forward to collaborating with THE ROAR for the work they do in our local community but internationally as well. Even more, we're committed to supporting our hometown team alongside their fans over the next few years!"


Founded in Florida in 1982 with headquarters in Jacksonville, VENUS is the first specialty catalog to offer mix and match swimwear separates. It has been transformed into a specialty online retailer featuring the latest looks and trends in women's clothing and swimwear. Focused on quality and value, VENUS specializes in mix-and-match swimwear separates and offers bold, confident fashions for any woman's wardrobe. For the looks you love at prices that are sure to please, browse, request our latest catalog, or follow us on Facebook, Pinterest or Google to stay up to date on all things VENUS.

About the Jacksonville Jaguars

The Jacksonville Jaguars are one of 32 member clubs of the National Football League, aligned in the South Division of the American Football Conference. Founded in 1993, they are entering their 20th season of play in 2014. The team is owned by Shahid Khan, who purchased the franchise in January of 2012.

THE #ROAR of the #Jaguars presented by @venusswimwear Photo of the Day is of Kayla! — ROAR of the Jaguars (@ROARoftheJags) February 5, 2014

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