In October 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grassroots level through NFL's in-school, after-school and team-based programs. The NFL PLAY 60 initiative is prominent during the NFL's key calendar events, including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported by many NFL players and coaches year round. To date, the NFL has dedicated over $200 million to youth health and wellness through NFL PLAY 60.
The Jacksonville Jaguars Foundation and THE PLAYERS Center for Child Health partner with local area non-profit organizations by providing grants to help tackle childhood obesity and encourage today's youth to live healthier more active lives.
The Jaguars Foundation and THE PLAYERS Center for Child Health at Wolfson Children's Hospital along with the American Heart Association-First Coast partners with public schools to engage sixth graders during the fall semester throughout Clay, Duval, Baker, St. Johns and Nassau counties in the local implementation of the NFL Play 60 Challenge. The Play 60 Challenge is designed as a turn-key program for sixth-grade students that provide teachers with easy activities and lesson plans that promote physical activity and healthy eating habits among middle school youth. Students are also challenged to be physically active during out-of-school-time hours.
THE PLAYERS Center for Child Health and the Jaguars Foundation provide each participating Play 60 Challenge school with a $1,500 grant allowing schools to purchase equipment such as pedometers, exercise bicycles, pull-up bars, balls for various sports and exercise activities, speed ladders, jump ropes, water bottles, pulse heart rate monitors and student incentive items. Each year, a select group of students from participating Play 60 Challenge schools are also invited to attend the Jacksonville Jaguars official Play 60 home game.
For more information on becoming a Play 60 Challenge school, please contact your public school district's Physical Education administrator.
FITNESSGRAM is provided in partnership with NFL Foundations as a part of the NFL PLAY 60 program. Since 2009, NFL Foundation has awarded The Cooper Institute $4 million to support the NFL PLAY 60 campaign, an initiative that challenges youth to be active 60 minutes a day.
Fuel Up to Play 60 is a school wellness program created by the National Football League and National Dairy Council that encourages kids to consume nutritious foods and get active for 60 minutes a day. The program has made wellness part of the game plan for more than 73,000 schools across the country and more than 3,100 schools in Florida.
Schools enrolled in the program are eligible to apply for up to $4,000 in funding to help create sustainable wellness initiatives. Jaguars schools have received more than $745,000 in funds since the program's inception.
For more info on Fuel Up to Play 60 in Florida, visit www.fueluptoplay60.floridamilk.com or email firstname.lastname@example.org.