The Jacksonville Jaguars and Pinnacle Communication International, Inc. announced today a new partnership that will offer Jacksonville Jaguars season ticket owners and all Jaguars fans a revolutionary new kind of loyalty program, unmatched by any other sports franchise.

At the core of the new-and-improved Jaguars Rewards Program is a cash-back shopping experience that has been expanded to include ALL Jaguars fans as well as enhanced premium features for Jaguars current season ticket owners.

Important features open to all Jaguars fans who register at the new Jaguars Rewards website, include:

• The chance to earn cash back for online purchases by registering at the new Rewards program website (http://jaguars.freecashbackmall.com/)
• The opportunity to earn cash back by referring other fans to join the new Rewards cash back site
• The ability to earn points for unique prizes and Jaguars experiences by playing a number of interactive web games on the Rewards website including a grand prize of two tickets to the Super Bowl
• Coupons and discounts at more than one thousand stores
• Registration for the Rewards cash back website is free to all Jaguars fans and does not require the use of a credit card to register

Premium features for Jaguars season ticket owners, include:

• Season ticket owners will have the ability to earn credit for future season ticket purchases by using their Jaguars Rewards card in-stadiumat Jaguars home games at EverBank Field during the season
• Season ticket owners will also be able to convert any cash back earned into credits towards future season ticket purchases
• Premium membership to the new Jaguars Rewards website with the opportunity to earn additional cash back on online purchases
• Access to the continuing GATE gas redemption program for season ticket owners who will receive a coupon to redeem Jag Dollars at the stadium on game day each time they fill up with 10 or more gallons of gas at participating GATE gas stations
• Free initial 90-day sign-up for season ticket owners who wish to register their own business as a partner in the program offering discounts to fellow Jaguars fans (a $600 savings)

Jaguars President Mark Lamping said, "We are very excited to introduce our expanded Jaguars Rewards. Pinnacle Communications has developed a unique program that will allow our season ticket owners, as well as our wider fan support, to fully engage in the Jaguars fan experience."

The proprietary Jaguars Rewards online shopping site builds community around the Jaguars online experience. The site allows fans to create profiles, review products and stores, add favorite Web sites and interact directly with other Jaguars fans — all while earning cash-back rebates (as high as 38%) when they shop on-line at over 1,100 other stores, such as Bealls.com, BarnesandNoble.com and BestBuy.com.

Benefits also extend into EverBank Field on Jaguars game day where season ticket owners presenting their Jaguars Rewards card will receive credit back towards future season ticket purchases on any in-stadium purchases made at Jaguars concessions and merchandise outlets.

But the benefits to Jaguars fans don't end there. Each week during the season, Jaguars Rewards members will be selected to receive unique prizes or fan experiences with the Jaguars, such as sideline passes, or meeting The Roar, the Jacksonville Jaguars Cheerleaders. The program's grand prize includes two tickets to the Super Bowl.

"It's a win-win," says Bill Levine, President and CEO of Pinnacle Communications. "The Jaguars Rewards program allows fans to fully immerse themselves in the Jaguars experience, whether physically, through the fan experiences; socially, through the Jaguar shopping community; or financially, when they shop online; something they're doing anyways. For the franchise, it expands the visibility the Jaguars brand nationally and reinforces it year-round. We're proud that the Jaguars selected Pinnacle to help bring this program to life."

*About Pinnacle Communication International, Inc. *

Since 1995, Pinnacle Communications International, Inc. has been developing state-of-the-art, one-of-a-kind internet marketing platforms. Utilizing their proprietary software, Pinnacle provides the technology and platforms for businesses, nonprofit organizations and individuals to capture and maximize the income and benefits of the explosive world of Internet shopping. Their most recent business-to-business platform, **http://FreeCashBackMall.com* is a powerful, super-flexible cash-back shopping portal that provides an income stream to sponsoring businesses, organizations and charities from online shopping, and local advertising and promotions. To learn more about how Pinnacle might be able to help your business, contact Bill Levine directly at 904-262-1234 or go to **http://www.pinnacleld.com*