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Jaguars and Justarrive Partner to Offer Electronic Ticket Fullfillment

The Jaguars and Justarrive, Inc. announce the adoption of Justarrive's electronic ticket fulfillment, access control and fan loyalty solution for all club level season ticket and luxury suite holders. Beginning July 27, more than 11,000 Jaguars season ticket holders will be able to log into their ticket accounts to review their ticket packages and to check their loyalty reward status. Tickets will contain a magnetic stripe that Jaguars fans swipe at Justarrive access control units located at the point of entrance to ALLTEL Stadium.

The highlight of the program will be the Jaguars' Extra Points loyalty program. Jacksonville will implement a unique loyalty program designed to reward fans for attending games as well as purchasing concessions and merchandise. Justarrive is working with the Jaguars' existing vendors to integrate concessions and merchandise purchase data into their loyalty database.

"We are excited to be working with the Jacksonville Jaguars during the 2001 NFL season," said Ana Witherow, Justarrive chief operating officer. "We are particularly excited to implement such an expansive loyalty program at ALLTEL Stadium. By gathering all the marketing data collected within ALLTEL Stadium into a central marketing repository, the Jaguars will build an understanding of their fans unparalleled in the sports industry."

"One of our main goals entering into the 2001 season is to continue to enhance the service we are providing our season ticket holders," said Bill Prescott, the Jaguars' vice president/chief financial officer. "We feel that Justarrive will provide our fans a comprehensive platform encompassing ticket fulfillment, access control and fan loyalty that is unmatched in this market."

Justarrive, Inc. is a leading electronic ticket and marketing services provider for the sports and entertainment industry. Justarrive's innovative technology platform maximizes convenience for event attendees and enables organizations to create more direct relationships with their fans. Justarrive currently supports a number of professional and NCAA clients, including teams in the NBA, NFL, and MLB. Founded in 1999 and privately held, Justarrive is backed by Mohr Davidow Ventures of Menlo Park, Calif. More information can be found at www.justarrive.com

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