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Jaguars Unveil New Logo To Celebrate Team's 30th Logo Anniversary Season 


JACKSONVILLE, Fla. – The Jacksonville Jaguars unveiled their 30th anniversary logo at the 2024 DUUUVAL Draft Party Thursday night, ahead of their upcoming football season. The new logo will be used exclusively throughout the 2024 season.

To access a copy of the logo for editorial purposes, please click here.

Following a month-long campaign asking Jaguars' fans to vote for one of four logo designs, "The Original" was selected to represent the team's 30th season in Jacksonville. The 30th season logo was designed with a throwback aesthetic that simultaneously celebrates our history and the future of our franchise here in DUUUVAL.

The limited-edition logo fits with the look and feel of the other League commemorative logos. Some of the key elements of the logo are:

  • The '30' calls back to the Jaguars' inaugural season with a direct nod to the team's jersey number from 1995.
  • The teal ribbon starts with 1995, our inaugural year of joining the NFL, and ends in 2024 at an upward angle symbolizing the increasing impact of the team in the Jacksonville community.
  • The dominant gold represents the celebratory nature of our anniversary while balancing the traditional black and teal – all of which is anchored by the primary mark at the base of the logo to represent the foundation on which the team is built.

Jaguars' fans will see the logo throughout the celebratory season. The new logo will also appear on one-of-a-kind 30th season merchandise, players' uniforms, the playing surface of EverBank Stadium, stadium signage and across the Jaguars' digital network.