Jaxson de Ville and members of The ROAR will be spreading the holiday cheer at local Winn-Dixie stores beginning today. 

'Santa de Ville' and two members of The ROAR will visit three local Winn-Dixie stores dressed in holiday attire and will search for shoppers that have Sargento products in their shopping carts.  The selected shoppers will win prizes from Sargento including free coupons for Sargento cheese, Jaguars t-shirts and two tickets and a parking pass to the Jaguars regular season home finale against the Washington Redskins on December 26.

The first visit will take place today at the Winn-Dixie in the Live Oak Shopping Center in Orange Park from 3-4 p.m.   The final two visits will be held on December 22 at the Winn-Dixie in Lakewood Plaza (1520 University Blvd.) from 3-4 p.m. and at 11101 Old St. Augustine Road from 5-6 p.m.