A new game-weekend tradition

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JACKSONVILLE – Jaguars game weekends will have a new, festive feel.

That became clear Friday when Jaguars President Mark Lamping spoke to the gathered media following Bold Events' announcement of the first wave of shows that will christen the Daily's Place amphitheater beginning May 27.

Lamping said while the full Daily's Place 2017 schedule is not yet finalized, it is certain there will be an event on the Saturday before each Jaguars home game next season.

"It's beyond a goal; it's going to happen," Lamping said following Friday's news conference outside Daily's Place, which is currently being constructed adjacent to EverBank Field and scheduled to be completed by Memorial Day Weekend.

Bold Events on Friday announced 12 shows for 2017, including Dave Matthews Band, Foreigner, Zac Brown Band and Dierks Bentley.

"There are probably double the amount of shows announced today that are under negotiation," Lamping said. "We are going to have an event the night before every Jaguars home game. That part we haven't announced yet. We won't be able to do that until we [the Jaguars] get our schedule, obviously.

"But if we're playing Sunday, Saturday night there's going to be an event here. That's part of our goal –to make Jaguars home weekends a bigger event. We think we need to do that."

Lamping also discussed the flex field that is part of the amphitheater project. That will serve as an indoor practice facility for the Jaguars, and Lamping said there be will other uses, too. Lamping said the amphitheater and flex field both will be active on game days.

Lamping also said EverBank Field, the amphitheater and flex field all being in the same location will make music festivals a possibility there.

"All three could be used in a musical situation," Lamping said. "We think this will be an ideal location for a music festival, but we'll just have to wait and see."

Lamping on Friday also addressed several topics including:

*The Baltimore Ravens as the 2017 London opponent.The NFL announced recently that the Jaguars will play the Baltimore Ravens at Wembley Stadium in London in Week 3 of the 2017 season. "It seems like the Ravens are back in our division," Lamping said of the Ravens, who played in Jacksonville last December. "We've played them in Baltimore (in 2014) and we played them here [last season]. I think it's a great selection."

*The benefit of an early-season game in London.The Week 3 date will be the earliest the Jaguars have played their London game. They have played in London each of the last four seasons. "We can't select the week," Lamping said. "The NFL determines the schedule and ultimately they determine the matchups." Lamping said having a home game in London earlier in the season as opposed to later in the season makes sense considering the heat in Jacksonville in September. "From a fan-experience standpoint if it's going to be a 1 p.m. kickoff on a Sunday in September there's a great risk it's going to be very uncomfortable," Lamping said

*2017 season-ticket prices.While Jaguars season-ticket holders can lock in prices equal to 2016's prices if they renew by February 28, Lamping said he anticipates an estimated seven percent increase for new season-ticket sales and renewals that occur after February 28.

*Personal seat licenses at Daily's Place.While personal seat licenses (PSLs) will be sold for Daily's Place, Lamping emphasized that it's a limited number of about 300. "We think there will be fans who want to go to a lot of shows, particularly companies, and they'll want to be down low," he said. "There's only 300, so we think we'll sell them."

*The Jaguars' new management structure.With former Head Coach Tom Coughlin now serving as executive vice president of football operations, Lamping said the mood inside EverBank Field "has been exciting. There's a real sense of optimism. There's a sense of hope. There's a lot of understanding of discipline and a lot of understanding of accountability. It's been invigorating."

*The importance of season-ticket holders having first the first opportunity to purchase tickets at Daily's Place events. "That's the way we like to do business," Lamping said. "We like to support people who like to support us. We need to do everything we can to make sure that when people spend their hard-earned money to commit to buy season tickets for the Jaguars that they get as much value as they can."

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