JACKSONVILLE, Fla. – Following a successful first two years as an Official Founding Partner to the Jaguars in the UK, Lycamobile has expanded its sponsorship to become part of the Jaguars Jamboree – the most significant group of corporate partners in the Jaguars family. The new multi-year, multi-million dollar partnership will provide Lycamobile with a gateway to a global audience through the power of the NFL and the Jaguars franchise. The announcement was made today in Jacksonville at the Jaguars annual State of the Franchise presentation at TIAA Bank Field.
This ground-breaking partnership will see Lycamobile benefit from a range of highly visible, transatlantic branding opportunities, including exclusive representation on the Jaguars team practice jersey. Lycamobile will also receive visibility throughout TIAA Bank Field, the Jaguars home stadium in Jacksonville, Florida and will join the team in creating exclusive behind-the-scenes content for the US and the UK market.
Shad Khan, Owner of the Jacksonville Jaguars said: “It’s been a pleasure to get to know Subas on a personal level in London and listen to him talk about his vision for Lycamobile and how the Jaguars can be a UK asset for the brand and its customers. We know that Lycamobile will become an essential part of the Jaguars’ continued growth in the UK and there is also no question this is big news for us here in Jacksonville. The fact Jacksonville and the Jaguars are a springboard for Lycamobile’s growth in the U.S. speaks to the global power of the NFL and why our commitment in Jacksonville to forging relationships in the UK is vital for the Jaguars. It’s going to be fun working with Subas, Lycamobile and their team to create some new and interesting opportunities made possible by our partnership.”
Both the Jaguars and Lycamobile are collaborating on new fan activations both in the UK and US, bringing new and unique experiences to fans in both markets on a year-round basis.
The new global partnership will kick off with a bang as Lycamobile begins to activate around the much anticipated 2019 NFL Draft. The Jaguars have the seventh overall selection in this year’s Draft, which will have an estimated global audience in excess on 11 million viewers. Lycamobile and the Jaguars will also be teaming up to offer a Jaguars fan a once in-a-lifetime chance to announce the Jaguars fourth round pick from the UK, representing the only international pick.
Allirajah Subaskaran, Founder and Chairman of Lycamobile said: “We’re thrilled to have signed a new deal with the Jaguars. As the only NFL team to have made a true transatlantic commitment, the partnership provides a real strategic opportunity for Lycamobile to capitalise on the power of the NFL and embrace a global audience. The Jaguars reach and credibility will only further amplify Lycamobile’s position as the world’s largest mobile virtual network operator.”
For more information about the Jaguars in the UK follow @JaguarsUK or go to: www.jaguars.co.uk