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Jags 20th: A New Look for a New Era


The direction and image of the Jaguars changed significantly in Shad Khan's first three-plus years as the franchise's owner.

Perhaps no one move symbolized that as much as the team's 2013 logo change.

The Jaguars' uniforms throughout the 1990s and the first decade of the 2000s underwent changes at times, with the primary color scheme often being white jerseys at home and teal jerseys on the road. The team also used an all-black scheme during the first decade of the 2000s, and had various versions of white jerseys, teal jerseys and white and black pants throughout.

The Jaguars unveil their jerseys for the 2013 season.

Throughout that period, the team used a Jaguars head logo on an all-black helmet, but the 2013 offseason brought the first major design change in franchise history.

The most notable change was a redesigned logo, with the traditional Jaguars head replaced by a fiercer, more animated head. Khan said at the time while the redesign wasn't radical, "We wanted to find the right look that was faithful to the past and respects the players and the fans, and also bring unmistakably a new energy to the Jaguars franchise."

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