JACKSONVILLE – This must be a building week, a week to grow.

The Jaguars (6-4) on Sunday will visit the Arizona Cardinals (3-7) at State Farm Stadium in Glendale, Ariz., a game that matters very much to the Jaguars for multiple reasons.

It's not a must-win game, but they can ensure they at least stay within range of the 8-2 Indianapolis Colts in the AFC South. It's also a game in which they can maintain or enhance their the seventh and final "playoff" position in a competitive AFC.

Those are key Jaguars storylines Sunday.

Perhaps as important: The Jaguars on Sunday can build on the momentum gained from a 35-6 victory over the Los Angeles Chargers at EverBank Stadium this past Sunday – a victory as impressive as any in recent franchise history but one that will seem less significant should the Jaguars stumble in its wake.

The Jaguars are good, and have been all season. They deserve their status as AFC contenders. Head Coach Liam Coen this week has talked about the Chargers game setting a "new standard." Winning Sunday would be a step toward meeting that standard.

Here are 10 things the Jaguars must do to do that:

1. Run. Keep circling this – because as repetitive as it may seem by now, the Jaguars must run well to be the best version of themselves. The Jaguars may not always run as effectively as they did in rushing 47 times for 192 yards against the Chargers, but the closer they get to that, the better chance they have to win each week.
2. Pressure Brissett. The Jaguars turned in one of their better pass-rushing games of the season last week. That can't be a one-off. This Jaguars team probably won't be a great pass-rushing team. They must be good enough to force Cardinals quarterback Jacoby Brissett into a mistake in each half.
3. Be physical. This is becoming repetitive, too – but it also remains very true. When these Jaguars are the more physical team, they usually win. When they don't, it gets a lot more uncertain.
4. Control the game. This is a version of Nos. 1 and 3 – but because it's about the offensive line, it's worth emphasizing again. The offensive line is the identity of this team. It's the engine. When it plays at a high level, and when all else complements that level, the Jaguars can be really, really good.
5. Keep stepping up. The Jaguars have won two of the last three games in part because lesser-known players have played well in place of injured starters. Players such as defensive end Travon Walker, wide receiver Brian Thomas Jr., right tackle Anton Harrison have been ruled out. Players such as offensive lineman Cole Van Lanen, rookie defensive ends Danny Striggow and B.J. Green II and wide receiver Tim Patrick must have to keep "stepping up."
6. Feed the guys. The Jaguars don't really have a "Guy" at receiver through 10 games. What they have are a bunch of guys making key plays at key times – and who are starting to give the Jaguars some rhythm in the passing game. Parker Washington. Austin Trammell. Jakobi Meyers. Patrick. That's turning into a productive bunch of guys.
7. Break a big one. The Jaguars beat the Chargers with steady, long drives offensively and one takeaway after the game was decided. That's methodical stuff – and while that was impressive, it's hard to win in the NFL with only methodical stuff. The Jaguars have speed and big-play ability offensively. A big play early can give a road team significant momentum.
8. Turn. The. Ball. Over. The Jaguars' takeaway pace has slowed since they registered an unsustainable 13 in the first four games. But the defense has forced them steadily again in recent weeks. They must keep being steady – and a surge in this area in the coming weeks would help because turnovers are always huge on the road.
9. Limit McBride. Tight end Trey McBride is the Cardinals' best option offensively just as tight end Brock Bowers was the Raiders' best option three weeks ago. Bowers' dominant performance nearly beat the Jaguars. The Jaguars must figure a way to keep McBride from dominating.
10. Stay "pissed" – or at least stay motivated. Coen said last week the Jaguars play best when they're "pissed off." It's hard to win with anger every week, but the Jaguars on Sunday need the same focus as they had in Jacksonville last week.