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Honor Rows

Welcome to the HONOR ROWS driven by Alert Today Florida! "Safety doesn't happen by accident."

Honor Rows is the NFL's largest youth incentive program utilizing 5,000 seats annually at Jacksonville Jaguars home games as rewards to encourage youth to set and achieve ambitious, realistic goals. Goals may include but are not limited to academic achievement, fitness and nutrition, behavioral improvement, school-wide challenges and community service.

As part of the Jaguars Foundation's partnership with the Florida Department of Transportation's Alert Today – Alive Tomorrow program; annually, more than 4,000 youth in the Honor Rows program receive interactive educational information regarding bike and pedestrian safety. "Learning to set goals in life and work hard to achieve them as well as understanding bike and pedestrian safety are critical aspects to this program," explained Peter Racine, Senior Vice President of the Jaguars Foundation and Community Impact. Racine added that Honor Rows began in the Jacksonville Jaguars inaugural season of 1995 as the first-of-its-kind game day seat incentive program among professional sports teams and has impacted more than 100,000 youth since its inception.

The Jacksonville Jaguars Foundation partners with nonprofit organizations, schools and community-based programs throughout the Jaguars market area to help bring this unique game-day experience to youth ages 9 to 17 years. Honor Rows is designed to allow agencies and schools the flexibility to determine the goals in the best way to use seats at Jaguars' home games to motivate the population of youth that they serve. In addition to the Alert Today – Alive Tomorrow bike and pedestrian safety curriculum, each student also plans and engages in a volunteer community service project and pledges to not use tobacco products, alcohol or illegal drugs. The volunteer activation and character aspects are sponsored by Beaver Street Fisheries. At their assigned game day experience, each youth receives a complementary game day ticket to the Honor Rows section, lunch, Jaguars t-shirt, hat, and transportation to and from the game through their school or nonprofit organization.

Who can apply? IRS registered 501(c)3 nonprofits organizations, schools, and community-based programs that serve economically and socially disadvantaged youth throughout the Jacksonville Jaguars market area.

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