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Jacksonville Jaguars Expand Relationship with IdealSeat


JACKSONVILLE, Fla.– The Jacksonville Jaguars announced today an expanded partnership with IdealSeat, a technology company that helps sports teams maximize ticket sales by improving the customer purchasing process and building powerful fan profiles through IdealSeat's Fan Intelligence™ platform. The team first partnered with IdealSeat in 2018 to empower Jaguars ticket staff to assist fans over the phone. Now Jaguars fans and first-time visitors to TIAA Bank Field will have the ability to input their game and experience preferences online for real-time ticket recommendations that best suit their needs.

"The IdealSeat technology is empowering our staff to assist fans in making data-driven decisions customized to their unique needs," said Chad Johnson, Jaguars senior vice president of sales and service and chief content officer. "Fans and visitors can seek out a social experience, a family experience or even a super fan experience and then connect to seats that feature their most-desired stadium amenities. And with IdealSeat's updated technology, guests can now access these personalized options directly through our online ticketing systems."

The technology is the result of collecting and analyzing millions of data points about the fans, team and stadium, giving fans and first-time guests the ability to explore areas of the stadium that feature sun or shade, family friendly seating, access to unique food or drinks, and seats near other avid fans. The process results in increased revenue for the team, an accelerated sales process, and an improved experience for the fans.

"Our consumer-facing Fan Intelligence™ Platform focuses on attracting single-game fans and then growing them into loyal season ticket holders," said Joel Carben, CEO of IdealSeat. "We are currently working with partners in the NFL, NHL, USL, NCAA and major ticketing platforms to give fans better control over where they sit based on the type of experience they want to have at a game. We are proud to expand our partnership with the Jaguars to include the Fan Intelligence ™ Platform to their existing tools."

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