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Jaguars celebrate young fans in new club


Since the inception of the original Jaguars Kids Club in 2012, the franchise has been through many changes including new ownership, leadership, coaching staff, and a new logo brand. The mantra of the Jaguars, led by Coach Gus Bradley, is to always strive to get better. In keeping with the spirit of constantly getting better, the Jaguars Kids Club has officially transformed into Junior Jags; a new and improved club for young Jaguars fans.  

The Junior Jags will continue to provide exclusive benefits to its young members, with recognition that the Junior Jags members are the next generation of Jaguars fans. To strengthen the connection between the members and the team, Junior Jags uses the

Jaguars secondary logo, the "Jags shield," as the heart of the club's new logo.

Jaguars Senior Vice President of Fan Engagement Hussain Naqi said, "The Jaguars recognize that today's youth is the future of the franchise. It is important to connect with our young fans and to keep them actively engaged with the team. Junior Jags provides a place for our youth to proudly celebrate the Jaguars and feel a sense of belonging to an organization that they care about."

Parents of children ages 4 through 12 are invited to sign up for the Junior Jags membership through the website The annual membership fee is $29.99 (plus shipping and handling). Membership includes a Junior Jags gift pack, monthly e-newsletter, birthday card from Jaxson De Ville, and discounts on game days at JagWear stores. Most importantly, Junior Jags members are invited to attend exclusive member-only events with an adult guest. These year-round events are designed to engage both the members and the parents, giving them a unique platform to create memorable experiences together.

All young fans may become a Junior Jags member, and Jaguars season ticket members are entitled to enroll their children at a discounted price. Season ticket members may contact their member relations specialist for more information about the member discount.

For more information or to join the Junior Jags, please visit

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