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JAGUARS COOL CATS CLUB INTRODUCED

The Jacksonville Jaguars Cool Cats Club, the official youth fan club of the team, was introduced today and applications are now available. The Cool Cats Club, presented by Nike, is open to boys and girls ages five to fifteen. Jaguars linebacker Kevin Hardy, the team's top draft choice this year, serves as honorary president of the Cool Cats Club.

Applications for membership to the Cool Cats Club are available all participating Winn-Dixie Supermarkets, and during Jaguars home games at the Fan Accomodation Booths located in Jacksonville Municipal Stadium. The $4 annual membership fee provides a Cool Cats Club membership card, a Cool Cats welcome packet, a quarterly Cool Cats newsletter - Clawmarks, a Nike bandana, a password for special access on the Jaguars' Internet Web site, as well as other Jaguars information with discounts and invitations offered specifically to members of the Cool Cats Club.

In addition to Nike, other sponsors of the Cool Cats Club are WTLV-TV 12, McDonald's, TCBY, Adventure Landing, the Jacksonville Zoo, The Avenues Mall, and Winn-Dixie. The Jaguars are one of three NFL teams - along with the Oakland Raiders and Denver Broncos - that have introduced first-year youth fan clubs in conjunction with Nike.

"The Cool Cats Club is an exciting way for young Jaguars fans to get involved," said Dan Connell, senior vice president of marketing for the Jaguars. "We want our young fans to grow with us and to share in the excitement of Jacksonville's home team."

The Cool Cats Club is one of several youth-oriented programs introduced by the Jaguars. Others include the Junior Jaguars Bowl presented by Pop Warner, the Lil' Roar Cheerleading Clinic, Jaxson de Ville, and the Saturday morning Cool Cats TV Show, as well as ongoing efforts by the Jaguars Foundation including the Honor Rows program.

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