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Jaguars Launch eCommerce Merchandise Solution for Fans

The Jacksonville Jaguars and eSports Partners, Inc., a leader in NFL eCommerce solutions, announced today the successful launch of the Official Jacksonville Jaguars Online Merchandise Store

With the launch of the new Jaguars Online Merchandise Store, Jaguars fans will be able to shop using state-of-the-art online merchandising, which includes three-dimensional product displays, unique merchandise promotions and access to a wide array of Jaguars merchandise. Several new and exclusive Jaguars products will be added to the Online Store throughout the season.

"We want to provide our fans with a unique, personalized on-line shopping and entertainment experience that also builds the Jaguars' brand," said Bill Prescott, Jaguars vice president/chief financial officer. "Our partnership with eSports Partners enables the Jaguars to join other NFL teams who have realized success with this solution. We are pleased to partner with eSports Partners and know our fans will benefit from this proven solution."

Other NFL clients of Dallas-based eSports Partners include the Dallas Cowboys, New York Giants, Baltimore Ravens, Washington Redskins, Minnesota Vikings, Arizona Cardinals and the Arena Football League.

"Jaguars fans expect the best on and off the field. With this new Online Store, Jaguars fans will be able to experience a robust online shopping experience which is better aligned with what fans would expect from the Jaguars," said Michael McKay, CEO of eSports Partners. "We are quite excited to be able to implement a number of our innovative online marketing and merchandising solutions which will undoubtedly result in a win-win relationship with the Jaguars and its fans. The Jaguars will be among an elite group of marquee brands leveraging our solutions."

"This solution and partnership is a long-term commitment to our fans. The new Jaguars Online Store is an extension of our fan based merchandise strategy," said Bruce Swindell, Jaguars director of information technology. "It will enhance our online brand and provide an integrated online and offline merchandising solution unique to our fans."

Last month, the Jaguars entered into a partnership with Football Fanatics to become The Official Team Store of the Jacksonville Jaguars. Football Fanatics provides product assortment and fulfillment for all merchandise on the Jacksonville Jaguars website:

About eSports Partners, Inc.

eSports Partners is a leading eCommerce solution provider offering services including eCommerce technology, merchandising, database marketing, fulfillment, and customer service. eSports Partners provides a simple, unique and powerful proposition to its clients. Maximize online brand and revenue potential. By leveraging turnkey suite of online and offline solutions, eSports Partners clients get, keep and grow loyal online customers (fans) while promoting their online brand.

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