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Jaguars team up with Legends Hospitality to operate merchandising at EverBank Field

JACKSONVILLE, FL – Legends Hospitality has been hired to operate all on-site merchandising for the Jacksonville Jaguars at EverBank Field, it was announced today by the National Football League franchise.

"The Jaguars are pleased to partner with Legends to bring our fans the best and most complete offering of Jaguars merchandise," Jaguars President Mark Lamping said. "With a new logo and new uniforms this year, it is more important than ever to make it easy for fans to get their favorite merchandise at the stadium on game day."

"Our retail operation is built on the foundation of providing a high-level of customer service delivered by a passionate workforce," said Dan Smith, President, Legends Hospitality. "We look forward to working closely with the Jaguars to develop new innovative retail concepts leveraging their new energetic mark that will ultimately introduce a new shopping experience to EverBank Field and their fan base."

Legends, whose operations will be overseen by Dave Mitura, will operate the team's pro shop – Xperience Store – and all retail points of sale at EverBank Field.

EverBank Field is now added to an already impressive major league sports retail partner list for Legends, which includes Yankee Stadium, where the company was recently named "2013 MLB Retailer of the Year," Cowboys Stadium and FirstEnergy Stadium – home of the Cleveland Browns.

About Legends

Legends ( owned by the New York Yankees, the Dallas Cowboys, and the Checketts Partners Investor Fund, is an industry-leading sports entertainment company with disciplines focused on sales and marketing, hospitality, and feasibility market analysis and includes: Legends Hospitality, a premier provider of general concessions, premium food & beverage, catering, and retail merchandise; Legends Sales and Marketing, which offers team owners, facility operators and athletic departments premium tickets sales and service, PSL sales execution, sponsorship and naming rights capabilities and sales training; CSL International which provides project feasibility, economic impact studies, funding plans and business operational reviews.; and Legends Attractions, which combines it's best-in-class design, sales and marketing, hospitality and merchandise services to create memorable guest experiences in the Observatory and Stadium Tour industries.

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