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Jaguars' goal is 60,000


A dramatic increase in ticket sales this winter has caused the Jaguars to believe they can reach their goal of 60,000 season tickets sold for the 2003 season.

"We have an aggressive goal to get the season ticket base back to 60,000 this year," Executive Director of Ticket Sales Scott Loft told today.

The Jaguars' season ticket base declined to a franchise-low 54,000 last season. The combination of "a new era," a new attitude and a new pricing structure caused a surge in sales over the last month.

Loft reports the team has sold approximately 3,500 season tickets, a 500 percent increase over sales during the same time period a year ago. "And these are new sales," Loft said.

"They're all over. We've sold about 200 terrace suite (south end zone) tickets already," he added, referring to the new 700-seat club concept that is currently under construction at Alltel Stadium.

By far, the most popular sales pitch is the reduced upper deck seating. Fans have been offered $135 (top eight rows) and $200 (25-yard lines to the end zones) programs. The $200 upper deck ticket has been most popular.

Fans have also been presented with season-ticket contract options. They may purchase their tickets on a one-year contract; previously a three-year contract was required. "That helps," Loft said. "And we're allowing people on the three-year contracts to spread their payments over seven months, instead of it being in one lump sum, as it had been in the past.

"The general feel is it's a combination of everything," Loft added of the spike in sales. "It's the price and it's the new positive feel in the community about the Jaguars' future; the most prevalent thing being coach Jack Del Rio."

To further promote their "new era," the Jaguars will host customer events on Feb. 25 (season ticket holders) and Feb. 27 (Touchdown Club and suite holders) at Alltel Stadium. Del Rio and his assistant coaches will be on hand to answer questions and, as on the night Del Rio was announced as the team's new head coach, hot dogs and Pepsi will be served.

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