The Jacksonville Jaguars have reduced prices on a number of concession items for their 10 home games during the 1997 season.
Examples of price reductions, according to Bob Underwood, general manager for Volume Services, are the following.
Changes from 1996 to 1997 respectively: 16-ounce Nayawater ($2.50 to $2.00), 20-ounce Gatorade ($3.75 to $3.00), Large peanuts ($3.50 to $3.00), Onion rings ($3.25 to $3.00), and Coffee ($1.25to $1.00).
"Feeding a family of four will be less expensive than a year ago," said Underwood. "For example, a family of four buying four hot dogs, four Cokes, four fries and four cups of popcorn would have spent $30 last year. But now with the introduction of our new family value items, a family of four will spend only $24 for for two hot dogs, two kiddie burgers, four Cokes, one family fries and one family popcorn. That's a reduction of 20 percent."
New items designed to feed or be shared by a family of four include a family cup of fries ($5) and a family tub of popcorn ($5). New children's items being offered are a peanut butter and jelly sandwich ($2) and a kiddie burger ($1). The above items are served only in Stand 100 in the South End Zone and Upper East and Upper West Concourse center stands.
To battle the heat, fans can get free water at all Fan Accommodation Booths and the four Red Cross stations inside the stadium. Coolers and beverages may not be brought into the stadium, but fans can bring an empty mist bottle and fill it inside the stadium.
The gates will open at 1:30 prior to the 3:00 kickoff. The Jaguars Ticket Office opens at 1:00 for will call pickup, and fans are encouraged to pick up their tickets Saturday from 10:00 a.m. to 3:00 p.m. to avoid the lines.