LONDON – To Gus Bradley, it remains about the game.Always.

Not the eight-hour plane ride, a week in a foreign country, thelogistics involved or the sightseeing. And the Jaguars' head coach said it's not even about the events with which he has dealt this week.

Bradley, whose father, Roy James Bradley died Sunday, said that's not why he very much wants to win Sunday. That's a separate issue, an issue on a different level – and having little do with winning or losing an NFL game.

Bradley wants to win Sunday because he feels his players deserve it.

It is with that lens that Bradley will view Sunday.

"Someone asked me how great would it be to get a victory on Sunday," Bradley said as the Jaguars (0-7) prepared to play the San Francisco 49ers (5-2) at Wembley Stadium in London Sunday at 1 p.m.

"I think it would be awesome, but more so than anything for our team. I really have grown a great loving for this team and their attitude and their work ethic so they're the ones who deserve it."

The Jaguars played the Rams and Broncos tough into the second half in Weeks Five and Six before struggling throughout a 24-6 loss to the San Diego Chargers at EverBank Field Sunday. Bradley said after the game he saw a lack of effort, but said later it was more accurate to say the team lacked spirit.

It was the players' response to what he said immediately after the game that Bradley said made him feel more strongly about the players than before. Whereas some teams might have had a division over such a comment, Bradley said players understood and took it upon themselves to play more with the energy and spirit that Bradley considers core the Jaguars' building process.

Bradley, asked about what the game meant to him in the wake of his personal events this week, said that's not really how he feels this week.

"I think in my heart my Dad will always live, and I try to please him each and every day and I think that's all we can do," he said. "I am proud of our team and I think I want it more for them than anything."

Here's a look at this week's coverage of 49ers-Jaguars on jaguars.com:

ARTICLES

[

](http://bit.ly/setting102213)Setting the Table: See which players and matchups to watch and so much more.[

](http://bit.ly/wrap102313)Wednesday Wrap: Senior Writer John Oehser wraps up the first day of media availability with five topics.[

](http://bit.ly/fab-4-102413)Fabulous Four: The four storylines to watch heading into 49ers vs Jaguars.[

](http://bit.ly/10things-102513)10 Things: The 10 things the Jaguars must do to beat the 49ers, according to Oehser.[

](http://bit.ly/ITJ102513)Inside the Jaguars: Getting healthy: The final injury update before Sunday.[

](http://bit.ly/editorial102613)A cool, cool day: Oehser recaps the Jaguars appearance at the NFL Fan Rally at Trafalgar Square in London.

VIDEOS

[

](http://bit.ly/All-Access-102113)Jaguars All Access: President Mark Lamping joins Jaguars analyst Jeff Lageman and Action News Sports Director Brent Martineau.[

](http://bit.ly/JagsWired102213)Jags Wired: Listen to CB Will Blackmon mic'd up for Chargers vs Jaguars.[

](http://bit.ly/OZonevid102313)O-Zone Mailbag: Oehser answers the fans questions about all things Jaguars.[

](http://bit.ly/kickinit102413)Kickin' It With Scobee: Jaguars kicker Josh Scobee talks to the London support staff about their experience with the team this week.[

](http://bit.ly/FilmRmFri102513)Film Room Friday: Lageman breaks down some of the big plays from last week's Chargers vs Jaguars game.[

](http://bit.ly/Gus-1-on-1-102513)Gus Bradley One-on-One: Jaguars Head Coach Gus Bradley talks with J.P. Shadrick about the team's trip to the UK.[

](http://bit.ly/itj102613)Inside the Jaguars driven by Tom Bush Volkswagen 10/26: The final Inside the Jaguars before the team's game on Sunday.[

](http://bit.ly/FilmRoom102613)Film Room driven by Southern Ford Dealers: Lageman previews the 49ers.[

](http://bit.ly/Khan1on1-102613)Shad Khan One-on-One: Jaguars Owner Shad Khan talks with J.P. Shadrick from the Tower of London.

PHOTOS

[

](http://bit.ly/Play60Photos102213)Jaguars at NFL Play 60: The Jaguars volunteered at an NFL Play 60 Clinic in Surrey, England.[

](http://bit.ly/niketown-102313)Jaguars visit Nike Town: Jaguars players and alumni, Jaxson De Ville and the ROAR met with fans at Nike Town in England.[

](http://bit.ly/Day2-UK-102313)Jaguars Trip to the UK - Day 2: The Jaguars held their first practice and press conferences of their trip to the UK.[

](http://bit.ly/Photos102413)Jaguars Trip to the UK - Day 3: The Jaguars completed their Thursday practice during their third day at Pennyhill Park in the UK.[

](http://www.jaguars.com/media-gallery/photo-gallery/Jaguars-trip-to-the-UK---Day-4/c4e790fc-ef03-4099-84e8-43172342aa04)Jaguars Trip to the UK - Day 4: Get a glimpse at the Jaguars fourth day in the UK.[

](http://bit.ly/rally102613)NFL Fan Rally at Trafalgar Square: The Jaguars fired up the crowd of over 70,000 at the NFL Fan Rally at Trafalgar Square in London.