JACKSONVILLE, Fla. – The Jacksonville Jaguars and FanDuel today announced a landmark extension to their current partnership with the creation of "FanDuelVille at EverBank Field": The Ultimate Home of Fantasy Football, re-branding the north end zone deck at EverBank Field, home of the now-famous Smart Pharmacy Spas and cabanas.
This first-of-its-kind environment for fans in professional sports and entertainment exemplifies the Jaguars' and FanDuel's progressive thinking to integrating in-stadium entertainment with the booming daily fantasy sports industry. FanDuelVille will allow all fans at EverBank Field access to the space, which can comfortably hold 3,000 fans at once, with the ability to watch the live game experience from any area in FanDuelVille on the world's largest video boards.
Once they enter FanDuelVille, fans at EverBank Field will have access to unique free daily fantasy football games and experiences, live fantasy football statistics and scoring updates. FanDuelVille will also give fans entry to the biggest and best party scene in professional sports, including multiple bars with signature cocktails, a live DJ and emcee, as well as significant promotional opportunities for fans to win all-inclusive premium hospitality experiences.
FanDuelVille attendees will have the chance to win the title of "The Mayor of FanDuelVille," who will receive the use of a premium spa cabana to host friends in the Mayor's cabana for an all-inclusive party experience during each Jaguars home game. FanDuel will also create a 100-person VIP area in FanDuelVille that fans can win entrance to by entering a free contest available at jaguars.com/fanduelville.
"We asked the question, 'Where is fantasy football's utopia?' The undeniable answer was here at EverBank Field, with the perfect mix of live professional football, unparalleled entertainment, and one of the best fan experiences in the National Football League," said Jaguars President Mark Lamping. "FanDuel agreed and FanDuelVille was born."
At the end of each Jaguars home game, FanDuelVille will become the "FanDuel 5th Quarter," a post-game party to which all fans are invited to enjoy live music, afternoon and evening NFL football games, and interactive experiences with Jaguars personalities, Jaxson de Ville, and members of the ROAR of the Jaguars.
The daily fantasy sports category is an enormous and competitive industry across the sports landscape. Over the past few years, the category has experienced exponential growth in user participation and revenue, with FanDuel serving as a major market leader. The company recently announced a $275 million Series E round of venture capital financing, giving the company a valuation of more than $1 billion.
"As a Jaguars partner, we were ecstatic with the creativity the club showed in helping us find a true home for our product," said FanDuel CEO Nigel Eccles. "FanDuelVille exemplifies the type of entertainment experience we try to deliver to our customers on a daily basis and marries our signature product to create an unbeatable live experience."
Fans are invited to post their videos from FanDuelVille on Jaguars and FanDuel social media using the hashtag #FanDuelVille.
FanDuelVille will open to the public on August 14 when the Jaguars play their first preseason game of the 2015 NFL season against the Pittsburgh Steelers.