JACKSONVILLE, Fla. – The Jacksonville Jaguars announced "#MOREJAX" – the Jaguars' 2015 marketing campaign which launches today and will continue through the 2015 NFL season. "#MOREJAX" signifies the Jaguars' passion, focus, attitude, aggressiveness, desire and commitment under the leadership of Jaguars Owner Shad Khan.
Video link: http://www.jaguars.com/morejax/
"#MOREJAX is perhaps the most focused and fitting marketing campaign we've created," said Jaguars President Mark Lamping. "MORE represents the passion, desire, and focus we have, which is exactly the type of team Dave Caldwell and Gus Bradley are building here in Jacksonville. It also represents our franchise's desire to achieve success off the field, and to build a franchise that will make our fans in the North/Central Florida and South Georgia region proud."
That stage was set last spring when Caldwell and Bradley selected quarterback Blake Bortles at the #3 overall pick in the 2014 NFL Draft, with a commitment to build the franchise into a consistent contender. Bradley subsequently reshaped his coaching staff with top-notch hires on offense, has established his infectious positive attitude across the organization, and Caldwell has been aggressive in systematically remaking the roster during the critical 2015 offseason through free agency as well as the draft. "MORE" reflects their desire and commitment to achieving the team's goals.
The Jaguars have also been committed to giving their community "MORE" with the development of key programs for local businesses, corporate partners and consumers. The Jaguars BLACK business-to-business program has established the Club's focus on helping local, regional, and national companies achieve return on investment, while the Club has continued to provide fans with new premium seating experiences like the all-new Terrace Suite Chalets and more of the popular Kickoff Club Tables. In addition, the Jags365 program continues to provide season ticket members with incredible benefits, unprecedented access, and exclusive opportunities to interact with the Jaguars.
The Club continues to provide its fans with "MORE" digitally and promotionally, through the rollout of two NFL firsts: the Jaguars emoji keyboard, exclusively available via the Jaguars mobile app in early July, which provides fans with the ability to utilize Jaguars official emoticons, stickers, and gifs in their texts and social media, and the "Wall of Duval" social aggregator hosted on jaguars.com. Promotionally, the club is planning to launch new incredible contests and sweepstakes with corporate partners EverBank, Publix, Pepsi, P&G, Snyder's Lance, Nimnicht, and Anheuser-Busch, and will soon announce its "Get in the Game" sweepstakes, which will provide 200 lucky fans with pregame field access and the opportunity to take part in an on-field ceremony before the Club's two preseason home games.
#MOREJAX is a fully-integrated marketing and promotional campaign developed in-house by Jaguars marketing and digital media and will be activated through out-of-home, grassroots, radio, television, print, corporate partners, and digitally over the course of the campaign. The campaign was officially launched today in social media and on jaguars.com.