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Revenue is the goal

Join Senior Editor Vic Ketchman as he tackles the fans' tough questions.

Bill from Jacksonville:
As you know, there is a difference between being hurt and being injured. Is Derek Cox hurt or injured? Do some players coming into the NFL have a hard time learning the difference between the two? Thanks for all of your hard work.

Vic: What you're describing is a mentality for the regular season. This is the preseason. This is not a time to gut it out and worsen the effects of an injury, which would then require a player to miss time in the regular season. This is the time for missing time. Don't get wound up about the preseason. Mercifully, it'll pass.

Rob from Jacksonville:
Why don't we move the club seats into the general bowl seats and then we won't have to worry about blackouts?

Vic: I think what you're suggesting is that the Jaguars move the people who bought club seats into the general bowl seats, which would fill the general bowl seats and allow blackouts to be lifted. First of all, there aren't nearly enough club seat holders to fill the empty seats in the general bowl area. Secondly, and most importantly, why would the Jaguars relinquish the revenue that goes with a club seat, merely for the purpose of lifting the blackout and further damaging ticket sales? Your thinking is twisted. The goal is not to lift the blackout. The goal is to maximize revenue. The blackout is lifted when that goal has been achieved.

Kyle from Orange Park, FL:
If Derrick Harvey was drafted to be our premier pass-rusher, why are the coaches standing him up and dropping him into coverage sometimes? Is it an attempt to confuse the QB into making an errant throw that could be batted down or picked off?

Vic: Yes, it's an attempt to confuse the quarterback.

Jordan from Kill Buck, NY:
The reason that Houston game was empty was because the Bills had to lose to the Steelers' second string in Buffalo, which was playing for a playoff berth. Who would have thought it could happen?

Vic: You got your facts wrong. What you're describing is what had to happen the week after the Houston game, when the Jaguars finished the 2004 season in Oakland. On the day of the Houston game, in week 16, the Jaguars were facing a likely win-and-in scenario that required a Jaguars win and a Steelers win over a bad Ravens team in Pittsburgh. The Steelers jumped out to an early lead in that game. I can remember seeing the score come across the scoreboard and thinking to myself, "OK, Jags, just win, baby." I can also remember looking at the empty seats and knowing immediately that the national media was going to kill Jacksonville for this. It did.

Jarrett from Yulee, FL:
If there is the expectation that all home games will be blacked out, why don't the Jags create another level of ticket pricing? They could uncover the top corner seats and sell them along with some of the other nosebleed seats for cheap. Doesn't it make sense financially to get some money rather than no money?

Vic: No, it doesn't, Jarrett, because the result of that kind of pricing is a devaluation of all tickets that would be difficult to undo. We know that from the 2002 Winn-Dixie program. You might remember that a few years ago, when ticket sales were improving, Wayne Weaver told fans that not only did the Jaguars have to sell more tickets, but they also had to hike ticket prices so the team could be more competitive in the revenue standings. What you're suggesting would achieve the opposite result. There's no cheap way around this problem. This is crunch time. The market is going to define itself over the next few years.

Steffanie from Jacksonville:
My husband and I are young professionals who, after graduation from college, purchased season tickets as soon as we returned home, here in Jacksonville. I think our generation is the future of the Jaguars. We grew up with the team and are committed. Most of my friends go to the games and will purchase season tickets as soon as they can afford it. The Jaguars marketing department needs to reach out to young singles and couples in northeast Florida. What do you think?

Vic: OK, they're reaching. Those who care to reach back, give the ticket office a call. It's crunch time, Steffanie. You've done your part.

Tim from Jacksonville:
Jacksonville offers great stadium facilities, easy traffic access and world class golf. Do you think these increase our appeal to the Senior Bowl and World Cup soccer? Do you think we have a legitimate chance to host one or both events?

Vic: I guess so, but I'm more concerned about Jacksonville hosting the Jaguars.

Kelly from Greensburg, IN:
I really respect your opinion and that's why I'm asking you this question. How do I get my child to not be afraid of contact and to better understand defense without turning him off to the game? Is there somewhere that you know of that I can get some info on keeping him interested but also going through the struggles of learning the playbook? I really need some help on this because he likes to play but he's only five and sometimes it seems to overwhelm him.

Vic: I hope this is a joke but I fear it's not. If it is a joke, go ahead and laugh at me. If it's not a joke, then please look into the mirror and ask yourself, "What am I doing?" Kelly, you want your five-year-old to fear contact. It's what keeps a kid safe. Forget the football stuff; just let him do little-kid things. If one day when he's older he comes to you and says, "Dad, I wanna hit somebody," then that's when you take him to see the football coach because it'll keep him safe.

Andy from Jacksonville:
Please tell me, Vic, how should Jacksonville fans, such as myself, enjoy a football game? According to Jeff from Jacksonville, we should all stand up, yell at the top of our lungs every chance we get. Let me inform people like Jeff that not everyone who attends the game can afford to stand up to see over those in front of them. My father goes to games with me and cannot stand up because he just doesn't have the energy at his age and it is truly a pain when others stand up and stay up.

Vic: Tell him to become a sportswriter. We never stand up.

Josh from Allentown, PA:
Just thought I'd let you know I will be attending the game Thursday wearing teal and standing proud.

Vic: Is that a smart thing to do? Think about it, Josh. I mean, you live there; you know what it's like. If you take that attitude to tonight's game, how might the night end? Please reconsider.

Curt from Jacksonville:
How many wide receivers do you think the Jags will keep this year and who do you think will make the final cut?

Vic: My guess is they'll keep either five or six, and I think that'll depend on how many tight ends they keep because a couple of those tight ends, Zach Miller and Ernest Wilford, are more wide receiver than tight end. I'll say the Jags keep five wide receivers. Torry Holt, Troy Williamson and Nate Hughes appear to be locks, which means everybody else is competing for two spots. That's just my opinion.

Brian from Baltimore, MD:
I don't get all this talk about Gene Smith wanting to trade for a quarterback. Do you really think Gene Smith is going to start doling out draft picks for some second-rate quarterback to backup Garrard?

Vic: No, I don't, because Gene Smith would never give up a draft pick for a second-rate player. Smith considers draft picks to be the lifeblood of a team. If he trades one for a player, it will only be because he believes the player will be a long-term fixture on the roster.

Spencer from Atlanta, GA:
Any good rookie-on-rookie matchups to keep an eye on against the Eagles?

Vic: If Derek Cox plays and goes head to head with Jeremy Maclin, that would be fun to watch, but rookies against rookies don't excite me. I like to see rookies against proven vets. Tonight's game has some rookies to watch. Cox, Maclin, Eugene Monroe and LeSean McCoy are four I want to see play.

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