It has been announced today that Lycamobile, the world’s largest mobile virtual network operator, has become an Official UK Founding Partner and Official Mobile Network Partner of the professional American National Football League [NFL] team, the Jacksonville Jaguars [Jaguars].
The Jaguars, which are the first and only team to have made a multi-year commitment to play in the NFL London Games at Wembley and who defeated the Baltimore Ravens 44-7 on Sunday for their third straight victory in London, have signed a multi-year partnership with Lycamobile, an equally ambitious transatlantic organisation with a vast international customer base. The partnership with the Jaguars will help Lycamobile expand its offering to USA consumers while also developing stronger connections with consumers in the UK, where the Lycamobile business continues to grow.
The strategic partnership will see Lycamobile take the naming rights of the ‘Jaguars Jam’, an online weekly press conference that features a star Jaguars player answering questions from UK media and fans, the first of its kind for an NFL team. The Jaguars and Lycamobile will also collaborate on a range of marketing initiatives and fan competitions, giving Jaguars fans the chance to win dream tickets to watch the Jaguars play in Jacksonville, Florida or at Wembley, London in 2018.
In the USA, Lycamobile will enjoy a number of branding and fan engagement opportunities at EverBank Field, the home of the Jacksonville Jaguars in Jacksonville, Florida. Lycamobile will create unique environments for fans in the South End Zone – a newly renovated area for food and beverage concessions in the stadium – and as fans arrive at EverBank Field through one of the iconic stadium entrance gates, rebranded ‘The Lycamobile Gate’. The partnership will also see Lycamobile and the Jaguars team up on a series of fan activations at every Jaguars home game, including competitions and Lycamobile-led product interaction opportunities, giving fans unique benefits and experiences.
Speaking about the partnership, Lyca Group Deputy Chairman, Prem Sivasamy, said: “The popularity of American Football has been growing in the UK for some years and given the passion and excitement for the game around the world, we couldn’t be happier about partnering with this great American team, the Jacksonville Jaguars. The Jaguars and Lycamobile share a passion for international collaboration and we believe this partnership will deliver exciting opportunities and greater engagement for our customers and Jaguars fans in the USA and globally.” Hussain Naqi, Senior Vice President, International Development for the Jacksonville Jaguars, said “We are excited to welcome Lycamobile into the Jacksonville Jaguars family, with the aim of our collaboration to help make the world a more connected place. From both a global and local standpoint, this is exactly what the Jacksonville Jaguars are about – harnessing the reach and influence of shared business interests to bring new experiences and opportunities to excite fans around the world.”