LONDON – Senior writer John Oehser examines five key plays from the Jaguars' 35-7 loss to the Los Angeles Rams in a 2025 Week 7 game at Wembley Stadium in London Sunday.

1. A spark too late. The Jaguars trailed 28-0 when they scored their touchdown – but it was a memorable touchdown in one sense. Quarterback Trevor Lawrence on second-and-3 from the Rams 34-yard line threw deep to rookie wide receiver/defensive back Travis Hunter, who caught the ball near the 5-yard line and scored to make it 28-7 with 9:06 remaining. "I told him to give me the ball and I'd go make a play," Hunter said. "He just got me the ball and I did what I had to do." The play marked the first NFL touchdown for Hunter, the 2024 Heisman Trophy winner and No. 2 overall selection in the 2025 NFL Draft. "I wasn't thinking about that," said Hunter, who said he plans to give the ball to his son. "I was just thinking about putting points on the board for the team." Hunter finished with eight receptions for 101 yards Sunday, all in the second half. "There definitely was a plan going into the game that we wanted to utilize him more on the offensive side of the ball, specifically trying to get the ball into his hands," Head Coach Liam Coen said. "He was able to make some plays in the second half. Trevor was able to find him on some things that were obviously designed to go to him in some ways. Happy that he got his first touchdown; tough to see it come in that moment."

2. Fourth*-and-incomplete.* The Jaguars trailed 21-0 at halftime. Their chances at a comeback disappeared further in a frustrating, momentum-less second half. "We drove it and did some things with it," Coen said. "Ultimately didn't execute once we crossed the 50 typically. We weren't being able to execute. Definitely frustrating." The Jaguars drove past midfield on six consecutive possessions without scoring – and over the course of the second and third periods drove to at least the Rams 32 on four consecutive possessions. The first two ended with a missed field goal by Cam Little and a failed run by Lawrence inside the Rams 10-yard line late in the second period. Their first two possessions of the second half also came trailing 21-0, with Lawrence throwing incomplete to wide receiver Dyami Brown on fourth-and-2 from the Rams 30 with 10:37 remaining in the third quarter and throwing incomplete to Hunter on fourth-and-7 from the Rams 27 with 5:34 remaining in the third quarter. The quarter ended with the Rams leading, 21-0.

3.Just short. So much went wrong for the Jaguars in the first half that it was hard to find just a few plays that made the difference. One play that mattered came late in the first half, with the Jaguars already trailing 21-0. The Jaguars after a one-yard touchdown pass from Rams quarterback Matthew Stafford to wide receiver Davante Adams turned in their best drive of the half, moving from their 35 to Rams 11 in nine plays. On fourth-and-7 from there, Lawrence scrambled left and finding no open receiver he ran for four yards and was tackled by defensive end Jared Verse and cornerback Darious Williams, ending the drive and enabling the Rams to lead 21-0 at halftime. “We needed to score points,” Lawrence said. "At that point being down three scores, you want to score touchdowns over field goals."

4.Out of the gate. It wasn't a particular play for the Jaguars that set the early tone Sunday as much as the entire first series. “Early on it was hard to get anybody into a rhythm offensively,” Coen said. "The first half was just kind of funky the way we couldn't get anybody the ball consistently and get into a rhythm." The Jaguars took the opening kickoff, allowing a two-yard sack by Verse on the game's first play. "I had Travis [Hunter] in the first play of the game open and just got to put it on him and move on and keep us in good situations instead of behind the chains," Lawrence said. Lawrence, who had been sacked seven times in a loss to the Seattle Seahawks the previous week, threw incomplete to wide receiver Parker Washington on a third-and-7 play on which no receivers appeared open. That too-quick drive led to a 27-yard punt by punter Logan Cooke, with the Rams methodically moving from their 40-yard line on 13 plays for a 5-yard pass from Stafford to wide receiver Komata Mumpfield for a 7-0 lead with 6:38 remaining in the first quarter.

5. Negated. The Jaguars struggled offensively early and needed a big play. They got it from special teams – until they didn't. With the Jaguars trailing 14-0 with just over 10 minutes remaining in the first half, Washington fielded a punt at the Jaguars 39. He cut to his left and found a seam behind strong blocking and scored easily to apparently make it 14-7 with 9:59 remaining in the second quarter. An illegal-block-in-the-back penalty on second-year cornerback Jarrian Jones negated the play, with Little ending the ensuing drive by missing a 50-yard field goal attempt with 6:58 remaining in the half. Stafford capped the ensuing drive with a one-yard touchdown pass to Adams for a 21-0 lead with 4:37 remaining in the half. "It definitely kills [momentum], for sure," Coen said of the penalty. "Got to go watch the tape and see how we can coach our guy, Jarrian differently on the punt return. We're trying to figure out how to coach them and communicate that stuff to our players, but clearly we've got to be more disciplined."