JACKSONVILLE – The approach remains the same, with no reason nor inclination to change.

Liam Coen made that clear Wednesday as the AFC South Champion Jaguars prepared for their first postseason game in three seasons. Yes, the ramifications are real and significant. That's true.

That truth changes little around the organization in the coming days.

"'Same as,' man … same as,'" Coen said.

Coen in his first season as Jaguars head coach this week is preparing for his first postseason game as a NFL head coach, with the Jaguars (13-4) playing the wild-card Buffalo Bills (12-5) in an AFC Wild Card Playoff game at EverBank Stadium Sunday.

"It's obviously a playoff feel, knowing you're one of the teams that's in the playoffs and a lot of teams are done," Jaguars quarterback Trevor Lawrence said. "That feeling of still playing ball feels really good, but as far as the preparation of the week, it's the same. You prepare the same way."

Said running back Travis Etienne Jr., "We know this is a big week. It's the biggest week of the season. We definitely have to be ready and have to prepare on the front end so when Sunday comes we're out there playing free and fast.

"You just can't make it bigger than what it is. Some guys who haven't been in that position might get there and confuse anxiety with nervousness when you're just really excited to do something you love."

The Jaguars throughout the season have talked about going 1-0 each week, with Executive Vice President of Football Operations Tony Boselli fond of saying each week's game is the most important in franchise history because it's the next game.

"That's what we talked about this morning, was 1-0 again this week," Coen said. "We're in the dance now, we're in the tournament, so we've got to go 1-0 each week, but take it week in, week out."

Players on Wednesday echoed Coen's sentiments – that the high-profile, one-and-done nature of Sunday won't change their methodical day-to-day preparation.

"We get to play another game this week," Jaguars defensive end Josh Hines-Allen said. "It's a great opportunity for us to maximize what we can do and be on a platform where people can watch our games everywhere and see what kind of team we are."

The Jaguars, after 4-1 start to the season, lost three of four games before winning their final eight regular-season games – their longest winning streak ever entering the postseason. They won six of those eight games by at least 14 points – staying a game ahead of the AFC South runner-up Houston Texans (12-5) through that stretch.

"All the guys in this locker room have been winning all season," Jaguars defensive end Travon Walker said. "We're obviously used to winning at this point. It's time to continue to keep building."

The Bills enter the postseason as perhaps the most experienced team in the 14-team playoff field, having made seven consecutive playoff appearances. They lost in the AFC Championship Game last season, winning five consecutive AFC East titles from 2020-2024.

"There's nothing they do that's going to make us change anything from what we're supposed to be doing," Walker said."

The Jaguars, after winning the AFC South title in 2022, missed the playoffs with a Week 18 loss to the Tennessee Titans in 2023 before finishing 4-13 last season. Fourteen players, including Walker and quarterback Trevor Lawrence – and seven other starters – remain from that team, with 15 Jaguars veterans having been to the postseason with other NFL teams.

"We're more of a mature team," Hines-Allen said. "We've been there before. A lot of these guys have played in big games. We have brought guys in who have played in big-time games.

"We have leadership that can keep the locker room in check, make sure we don't get too high or too low. We're a more mature team this year. Our expectations is to do what we do best, play to our standard and play with that edge that everybody usually has in each game."

NOTABLE

• The Jaguars enter the 2025 postseason with the second-most victories in franchise history behind the 14-2 1999 AFC Central Champions and the second-longest single-season winning streak in franchise history behind the '99 team's 11-game streak. They also became the third team in NFL history along with the 1999 Indianapolis Colts to win 13 or more games a season after losing 13 or more games. "A ton has been accomplished," Coen said, "but you sit here and say, 'Well, you're here now.' Nothing really does matter what we just did. It really doesn't. No matter what, in a few weeks from here, whenever it ends, you're going to be pissed off or you're going to be really happy. One person, one team, one organization is typically happy at the end of the season and that's what is hard about this job and this profession, but it's also what's exciting about it."